Why You Should Hire Ecommerce Photography Services in San Francisco
You know your product best. You've thought of every potential complaint. You're ready to answer any question a customer might have. And you know what? That's all going to be for nothing if your product is visually unappealing.
Potential customers look at pictures of the product before anything else. Why not leave the photography to someone who has made it their living to know what sorts of images work, and which ones don't? Marketing through photos is a vital part of selling any product, so you need to put a lot of energy into it.
Here are a few things a professional photographer can offer:
Dedicated Studio
Imagine you're selling an artisanal cutting board. You might decide to take product photos in your home. You have a kitchen, right? It’s the perfect photo studio! But in the end, your customers will be confused about why they’re looking at photos of a random kitchen.
A professional product photographer uses a studio to control every aspect of the environment including props, background, lighting and more. The photograph is their art, and everything in it must deserve its place there. This is the kind of attention to detail that captures your customers’ interest.
Experience and Know-How
You can watch a tutorial on YouTube and create some soft lighting for your shoot. But only a professional photographer has the day-to-day experience to get that shadow to appear just so.
Product photographers have a keen eye and are pros at knowing how your customer will react to a shot. They notice when an image is too dark or when it's too bright and distracting. Your pictures have to be in that Goldilocks zone where the customer appeal is at its max. You may not even recognize your product from the pictures you get back!
Lifestyle Photos On a Model
While studio photos on a white background are great at showcasing your products, its features and details, lifestyle shots on a model show it in use and tell a story. We highly recommend doing both to have powerful imagery for your marketing. Whether you are selling your product on Amazon, Shopify or on your own website, it is best to show a variety of images of your product to make the viewer fall in love with it.
Editing Expertise
Photoshop is an expensive program with a huge learning curve. Your professional ecommerce photographer knows it like the back of their hand. They could point to any image in a magazine or billboard and tell you how it was done. That's the kind of expertise your product deserves.
Your product will benefit immensely from getting professional product shots. Hiring ecommerce photography services in San Francisco will help you launch your product successfully and skyrocket your sales.
Schedule a consultation today by calling us at 415-269-6347 or filling out the contact form here.
