How Using Professional Photos and Videos in Your Real Estate Marketing Helps You Sell More Properties
Although everyone is aware that the ongoing pandemic is influencing the real estate markets, few people are aware of the influence of Real Estate Photography and video content on real estate sales. Before COVID-19, the real estate industry was beginning to embrace the usage of Real Estate Photography, including video. Still, as the world has become more internet-dependent, its use has risen tremendously. Visual content has never been more vital than now, with more and more customers staying at home and adjusting to a remote lifestyle. Real Estate Photography experts of San Francisco will answer below how visual content can affect sales.
1. The Real Estate Photography team in San Francisco combed through local listings, noting which listings used professional images and point-and-shoot photos. Overall, Listing A is more progressive, with professional photographs included in around half of the local listings.
If you're selling a property in a higher price range, you'll need a professional photographer to keep up with the competition. If you're in a pricing range where Real estate photography isn't often utilized, take advantage of it and set yourself apart from the competition by using it.
2. Homes with high-quality pictures sell quicker than those without them. Homebuyers also spend an average of 124 hours looking for a new home. While you may capture a buyer's interest without utilizing a picture, employing Real Estate Photography helps keep their attention. This approach is why properties with professional photos get more views and sell quicker even after just a few days on the market.
3. Visual content is processed 60,000 times quicker in the brain than text. Because search engines like Google are continually seeking to produce human-friendly information, including Real Estate Photography and videography on your website makes it 50x simpler to rank on page one of Google. As a result, you'll get more sales than usual. Video is especially effective in real estate since it draws more viewers and converts at a greater rate.
4. The click-through rate on first emails, including Real Estate Photography, is higher. Include a video or photos in weekly newsletters or emails sent to subscribers by real estate brokers for a higher click-through rate. Many individuals are visual learners, so make the material available in video format rather than forcing them to read a lengthy text. Agents may repurpose films for social media and their blogs, ensuring that they reach many prospective customers.
5. It's all about lighting and angles in Real Estate Photography. A professional photographer can bring out the most excellent qualities of a property. For the Real Estate Photography specialists in San Francisco, good photographers aim to catch the ideal perspectives to make a property as appealing as possible. This approach entails using a tripod, shooting at the proper angle, and either utilizing existing light or installing lighting in certain sections of the home, all of which will guarantee that each room in the house seems to be incredibly appealing.